The Significance of Brokers and Customer Responses in the Auto Shipping Industry

By Tom Kearns

A company may be unwilling to produce the information required for you to feel secure in contracting them, but though you suspect something fishy you might not know what to look out for and how to ensure dependable service. A broker's job is to verify current insurance, track record, general reputation with the industry and past customers, and the validity (and in some cases the reality) of their MC license.

A broker will select from a sea of companies, reputable companies of all sizes and with varying services and show them to you for a final decision. It would not be good business sense for a broker to offer you a company to contract with that would not lead to your satisfaction. The broker has better access to the information that concerns you most.

A website worth noting is Transportreviews.com. You can research brokers and companies on the site and aside from what the broker tells you about the company, this site allows to look into customer reviews. You can determine from the site how many cars are shipped per month and compare the number of positive responses with the negative. You will undoubtedly uncover way more positive reviews than negative, because human nature is such that if they have a negative experience, they will deal directly with the company and/or broker to come to a solution. But, at any rate, you can compare the magnitude of the company's business with the rate of happy customers.

As in any industry the company that is of merit will work very hard to satisfy the customer - that is it's livelihood. Some customers will shower praise on a company even though some minor mistakes were committed. This is certainly not rare and is not too meaningful if the overall response is good and there are several good responses noted. And as good customer reviews are not 100% reliable, bad reviews do not mean you should shun the company entirely. The negative responses could come from people who just generally complain about everything all the time, even when fully compensated by the company.

If you encounter customer complaints of wide variation, this could be very meaningful. A dependable company may have a weak point, or have run into one of those genuine cranks. However, the company that dissatisfies myriads of people in many different ways is a company to avoid.

Nonetheless, customer response is only an early phase of your investigation and one of the very few you can research yourself without a broker. By hiring a broker, you will be able to take advantage of the information he can uncover that you can't, not just cryptic customer reviews but official documents and records as well as professional experience, industry knowledge and advice. You will avoid the tedious details involved in industry bureaucracy and endless negotiations to set a price. A good broker is an effective negotiator who will save you money while charging a nominal fee, usually between $100 and $200 dollars for their services depending on the complexity and time restrictions your particular job entails. - 30331

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